Sessions for 2019

There may be a few unfinished details, but the dates and times for this year's NSCEC are set. You can rely on this information to make your travel plans. Download the preliminary schedule here!

Presented By

Dr. Suzanne Sharp, Executive Director, Enrollment Management Consulting & Jennifer Crump, Associate Director of Admissions

Liaison International in Columbia, MO;Central Methodist University in Fayette, MO

Summary

This session will share the results of an inquiry response project conducted in the fall of 2018. We posed as a prospective student and visited web pages for over nearly 300 schools and submitted forms to request information when they were found. We wanted to find out how accessible schools were to interested students requesting information, how fast they responded, how relevant their responses were, and how many channels were used. Responses to our form submissions were tracked for four weeks from date of the request. The results of the study may be surprising - some schools only send one email response, some schools still only send a print piece, and a few don't respond at all!

Presenter Bio

Suzanne Sharp: Suzanne has worked in higher education for 25 years across multiple areas, but primarily enrollment management. She formerly served as a vice president of enrollment management for a small, private women’s college, overseeing both undergraduate and graduate recruitment. Suzanne now works for Liaison International where she consults with several schools regarding their recruitment marketing strategy.

Jennifer Crump: Jennifer has over a decade of experience in higher education admissions, specializing in process improvement and enrollment management systems. She is currently part of the leadership team for enrollment at Central Methodist University and helps with overall management of the operation. Jennifer is also the president-elect for MACRAO and will begin her term next fall.

Presented By

Neil Scott, Director of Admissions

Faulkner University in Montgomery, AL

Why you should attend

The conference has always been a source of encouragement for our staff members. This session will, hopefully, allow enrollment professionals to better understand the items that contribute to losing Admissions Counselors and give them some ideas of how to

Summary

Do you ever feel like you’re spending all your time searching for, training, and orienting new Admissions Counselors? You are definitely not alone. This unfortunate trend limits growth, creativity, and efficiency for enrollment leaders, especially those of us in schools that rely heavily on tuition revenue. During this session, we will discuss the things that contribute to Admissions Counselor attrition and, hopefully, share some ideas to combat this growing problem.

Presenter Bio

Neil Scott serves as the Director of Admissions at Faulkner University in Montgomery, AL and has served in this role for eight years. Prior to being named the Director, he served as an Admissions Counselor and Assistant Director of Admissions. Neil's love for Christian higher education has propelled him to pursue a Ph.D. in Leadership Studies which he hopes will allow him to continue impacting the lives of students who want to honor God through academics and through a career. He can see the light at the end of the tunnel, as he writes and prepares to defend his dissertation.

Neil lives in Wetumpka, AL with his wife, Haley. They have a fifteen-month-old son named West and a cat named Kramer. Neil says this about the National Small College Enrollment Conference. "Without conferences like the NSCEC, the enrollment world could be a lonely place. Having the opportunity to share ideas and build friendships with other enrollment professionals makes this event an annual source of encouragement for my staff and me."

Presented By

Julie Schatz, Dean of Admissions

Greensboro College in Greensboro, NC

Why you should attend

“Alone we can do so little; together we can do so much.” Helen Keller. Engaging the college community in your recruitment efforts.

Summary

Recruitment is everyone’s job. Involving the campus community with recruitment is a great way for small schools with limited budgets to maximize efforts. Learn how to create a culture for sharing the responsibility and utilize resources like your faculty, staff, coaches, current students and alumni.

Presenter Bio

Julie Schatz has worked at Greensboro College from 1990 until current. She has had the opportunity to work in various roles allowing her to utilize volunteer efforts with faculty, staff, alumni and Board of Trustee members. She also worked at Seminole College 2000-2001 as a career counselor.

Presented By

Colleen Murphy, Vice President of Enrollment Management

William Peace University in Raleigh, NC

Summary

With state initiatives to improve transfer success gaining impressive momentum across the country, enrollment leaders at many four-year colleges continue to report transfer enrollment challenges due to roadblocks and outdated or ill-fitting enrollment strategies. In this session, attendees will gain a frontline perspective on how to accelerate transfer enrollment growth by diagnosing the strength of their transfer program and implementing key strategies to eliminate common roadblocks and clear transfer student’s path to their institution.

Presented By

Dr. Mondy Brewer, Vice President-Enrollment Management

Lubbock Christian University in Lubbock, TX

Why you should attend

This session will give you valuable information to help your Admissions Office leverage the faculty to recruit and admit students.

Summary

Faculty are the most important commodity on college and university campuses. How is your Admissions Office leveraging the faculty to recruit and admit students? This session will help admission professionals know the faculty, educate the faculty and involve the faculty in each step of the admission process. Learn how to involve faculty in college fairs, campus visits (private visits), open house events and advising.

Presenter Bio

Mondy R. Brewer holds a doctorate in Leadership with a Higher Education Administration specialization. He has served as Director of Admissions, Director of Marketing and Communications, Vice President for Student Success, and Professor of Leadership. He currently holds the position of Vice President of Enrollment Management at Lubbock Christian University while directing the university’s Mentoring Program. Mondy has been married for 27 years and has two beautiful girls (20 & 17) who keep him really busy.

Presented By

Emily Carella, Director of Undergraduate Admissions

Pfeiffer University in Misenheimer, NC

Why you should attend

At this conference you are able to engage with like-minded professionals from across the country who share your passion for higher education at a small institution.

Summary

Take an inside look at how Pfeiffer University has increased undergraduate enrollment by 72% over the past 3 years by building and retaining a high-performance admissions team. Learn strategies you can use to keep your team motivated and thriving.

Presenter Bio

An experienced Director of Admissions with a demonstrated history of working in the higher education industry, Emily Carella is skilled in Customer Service, Student Recruiting, Sales and Admissions Counseling.

Presented By

Andrew Kupec, Senior Assistant Director of Admissions

Assumption College in Worcester, MA

Summary

Limited internal data and variances in different international markets can make increasing international enrollment difficult. The goal for this session is to provide tips, reveal mistakes and discuss obstacles that can occur for schools attempting to develop an international student recruitment plan.

Presented By

Suzanne M. Petrusch, Vice President for Enrollment and Marketing

Presbyterian College in Clinton, SC

Why you should attend

With its size and focus, NSCEC offers attendees the opportunity to ignite conversations that will continue long after the conference wraps on topics such as enrollment communication planning within the context, constraints, and advantages of small college

Summary

Your institution’s enrollment communication plan is your family recipepassed down, tweaked over the years, with ingredients omitted or added intentionally or in error. From assembling the necessary components of your communication plan to testing the spices and variations that separate your recipe from all of the others, you’ll be prepared to help your team find the umami (fifth of the basic tastes) that is the magic in your plan. We’ll discuss the ingredients, order of assembly, taste tests, recipe adjustments and presentation that will help you delight your guests.

You’ll return to your campus with a communications recipe template, some stories to share around the table and an appetite!

Presenter Bio

Suzanne Petrusch, VP for Enrollment and Marketing at Presbyterian College, is delighted to work with the talented members of the College’s admission, financial aid, and marketing and communications teams. Prior to assuming the role at PC, Suzanne served as the VP for Enrollment Management at St. Mary’s University (TX), where they realized an 18.2% gain in the four-year graduation rate across a span of just 10 years. Suzanne holds a Bachelor of Science in business administration from Trinity University (TX) and a Master of Science in education from the University of Dayton (OH), and expects to be within weeks of completing her doctorate in educational leadership and policy studies at The University of Texas at San Antonio when NSCEC takes place.

Presented By

Dennis Michael Kelly, Senior Vice President & Chief Enrollment Officer

Wilmington College in Wilmington, OH

Why you should attend

NSCEC is the only standing national conference dedicated to small colleges. My expertise in resets is an important addition to the knowledge available within that marketplace.

Summary

This session will focus on determining whether or not your college contains the appropriate market and organizational conditions making a reset decision feasible.
Learning Outcomes include but not limited to:
Learning the conditions externally and internally that make a reset a consideration
Effective price determination with a competitive marketplace
Effective Planning
Outcomes

Presenter Bio

Known as an Enrollment Architect, one who builds sustainable ,strategically focused, data-informed, enrollment teams and community partnerships, Dennis Kelly is the only vice president whose enrollment teams have won both RNL National Excellence Awards- one each for Recruitment and Retention. National Consultant, Presenter, and Led Strategist or Contributor on 6 small college tuition resets and communications plans.

Presented By

Joseph Miller, Vice President for Enrollment

LaGrange College in LaGrange, GA

Why you should attend

More than any other professional higher-education conference, the NSCEC consistently offers sessions that are relevant to the strategies and operations of small colleges with take-aways that can be immediately implemented on campus.

Summary

In a rapidly changing enrollment environment, institutions must adapt with innovative strategies to meet the unique needs of a new generation of college students. Disruptions in student demographics, economics and culture have quickly altered previously successful enrollment strategies and have challenged leaders to develop new enrollment models. In his book Breakpoint, author Jon McGee (College of St. Benedict and Saint John’s University) presents the challenges facing higher education and calls for campus leaders to engage in discussions across units to think beyond current scenarios and reimagine the campus of the future. In this remote interview session with Jon McGee, we will unpack the research presented in Breakpoint, and review conversations that enrollment professionals should be leading on their campuses.

Presenter Bio

Joseph Miller serves as Vice President for Enrollment at LaGrange College, providing leadership to the offices of College Access & Admissions, and Financial Aid & Affordability and serves on the President’s Cabinet as the chief enrollment officer for the college. Over the last 16 years, Joseph has served as Dean of Enrollment Management, Director of Admission and Associate Director of Admission all at small independent colleges. Joseph presents regularly on enrollment management, financial aid strategies, admissions, recruitment and marketing and enjoys adding to the overall discussion of developing the health of small, private colleges.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Today’s students and parents increasingly view higher education choices as an investment, where there is an anticipated ROI. That ROI typically relates to outcomes such as the marketability of graduates, viable career pathways, and graduate school acceptance rates. A value proposition is less about an institution per se and more about what a school will do for its students’ futures. Failure to convey a strong value proposition at the college or university level as well as at the program level leaves a void, which is often filled with a meaningless brand, forgettable marketing taglines, and institutional features and amenities that rarely distinguish one school from the next. Learn how to leverage a compelling value proposition that matters.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Dr. Keith Mock, Vice President of Enrollment Management & Dr. Jonathan Shores, Senior Vice President of Client Service and Sales

Faulkner University in Montgomery, AL ;LRAP in Lisle, IL

Why you should attend

The presenting institutions believe they have found innovations to resolve an increasingly necessary answer to what is becoming known as the modern “student debt crisis”.

Summary

Explore data-driven examples from your peers who will demonstrate their experiences deploying solutions to re-frame the discussion of worth with prospective students and families who have concerns about cost or managing student loans after graduation. Identify warning signs that fear of student loans is driving away prospective students and families and discover best practices to re-engage potentially lost prospects.

Presenter Bio

Dr. Keith Mock joined Faulkner University in 1993. He received his bachelor’s degree in Biblical studies from Faulkner University, his Master’s degree in agency counseling from Troy University, and a Doctorate in Educational Leadership and Management from Capella University. As the university’s Vice President of Enrollment Management, Keith oversees the entire admissions process for traditional students on the main campus, and the financial aid process for all students. During his tenure at Faulkner, he has served as an Admissions Counselor, Assistant Director of Admissions, Director of Admissions and Associate Vice President of Enrollment Management. He enjoys the challenge of structuring the enrollment progression to ensure the success of the university, as well as helping students to choose their best-fit college. In addition to his work as vice president, Keith is an active member of the community, serving as a deacon at University Church of Christ in Montgomery. His wide-ranging hobbies include hunting, fishing, beekeeping and growing carnivorous plants.

Presented By

Kelly Statmore, Vice President for Marketing & Enrollment Management

Gwynedd Mercy University in Gwynedd Valley, PA

Why you should attend

At a time when high school graduation rates in many areas of the country are shrinking, small colleges and universities need to find ways to maximize limited resources to create a compelling – and unified – marketing and enrollment strategy.

Summary

When resources are tight and competition is fierce, stronger on-campus collaboration becomes even more critical. This session will focus on how combining the Marketing and Enrollment Management Teams can help create stronger alignment between departmental and institutional goals, provide end-to-end visibility into the enrollment funnel, optimize financial and human resources, improve the use of metrics to make decisions, and ensure the message and the messenger are in synch.

Presented By

Scott Novak, President & Ted Magdzinski, Director of Slate Strategies

Underscore Higher Ed in Matthews, NC

Why you should attend

If you have Slate and want to learn how to use this robust technology to its fullest capacity, you don’t want to miss “Slate Tips & Tricks: Lessons Learned in Maximizing Slate for Enrollment Growth.”

Summary

If you are currently using Slate or are looking for a reason to adopt it, you must attend this session. As a Platinum Preferred Partner of Technolutions, Underscore Higher Ed works with colleges and universities across the nation to help build out their Slate instances and maximize the tools available in this robust technology.
During this session, you’ll see examples of how schools have built:
• Full communication campaigns
• Student portals
• Digital ad campaigns
• Chatbots
• Heat maps
• UTM codes
• And more!
Bring your pen, notebook and questions to this session and be prepared to learn how Slate can not only help your processes but grow your enrollment.

Presenter Bio

Scott Novak has nearly 25 years of experience in educational marketing, bringing a wealth of knowledge in developing communications that achieve any goal. He has assisted numerous colleges and universities with meeting and exceeding enrollment growth through innovative solutions that not only work, but save significant dollars in the process.

Ted Magdzinski has worked in higher education for more than 10 years, with extensive experience building complex communication plans in CRMs at institutions like Kalamazoo College and the University of Cincinnati. While at UC, Ted led the Slate implementation for both the graduate and undergraduate instances. With a deep understanding of the enrollment cycle, Ted leverages his technical know-how to effectively drive enrollment through the power of Slate.

Presented By

Dr. Brian Ralph, President

William Peace University in Raleigh, NC

Summary

Can you think of something more terrifying than a college President who had a 23 year career in enrollment management, who also has college-searching and college-enrolled children? Journey with me as I share some of the best and worst of what I and my family have experienced thus far. I’ll be sharing lessons learned about the process and how it has impacted my work as a President. I’ll be covering everything from admissions and financial aid areas to transitioning to college and student retention. Importantly, I’ll share some things I know now (as a parent and/or a President) that I wish I knew when I worked in admissions and enrollment management. Lastly, you’ll be given a few tips on how to successfully engage your President in the important work of admissions and student success.

Presenter Bio

President of William Peace University in Raleigh, NC, Dr. Brian C. Ralph began his higher education career as an admissions counselor and then Director of Admissions for Hocking College in Nelsonville, Ohio. He later accepted the position of Vice President for Enrollment Management and Marketing at Bethany College in Bethany, WV, and then Vice President for Enrollment Management at Queens University of Charlotte.

Dr. Ralph has also served as a part-time, senior associate consultant with Ruffalo Noel Levitz, LLC, where he specialized in strategic enrollment planning. Author of a chapter entitled “Strategy Development” in the book Strategic Enrollment Planning, Dr. Ralph has presented at regional and national conferences and served on the advisory board to the National Small College Enrollment Association. He recently was selected to serve on the faculty for the Council for Independent College’s 2019 President’s Institute.

During his tenure at William Peace University, the institution has launched a bold, new plan that focuses on four strategic themes – Immersive Learning, Innovative Partnerships, Strategic Growth, and Distinctive Identity. In implementing these themes, the University has executed over 35 new initiatives, added 10 new majors, grown new traditional student enrollment by 6%, improved student retention, increased the number of alumni donors by 54%, created a new campus master plan, and added six new NCAA Division III athletics programs.

Dr. Ralph received his Bachelor of Science degree from Bloomsburg University, and both a Master in Business Administration and Doctorate of Philosophy in Organizational Communication and Culture from Ohio University. Dr. Ralph and his wife, Kristen, have been married for 24 years and have three daughters, Abby, Eden, and Izzy, along with a Bernese Mountain dog, Zoe, and a Border Collie, Scout.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

This workshop provides insights into customer service in a higher education context. Contrary to the private sector view that "the customer is always right," successful models in colleges and universities are about empowering students and teaching them to take responsibility for their future. Core content includes the needs and expectations of today’s students, delivering on institutional promises, best practices in student services, and the essentials of delivering WOW service.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Neil K. Clark, Director of College Counseling & Guidance

The Walker School in Marietta, GA

Summary

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities

Presenter Bio

Dean of College Counseling and Guidance at the Walker School in Marietta, Georgia, Neil Clark is the 2010 recipient of the Counseling Director of the Year by Georgia School Counselors Association and the 2007 recipient of the College Board’s Counselor of the Year award. He is a National Certified Counselor and a Certified Educational Planner with over 40 years of experience in education.

Presented By

Dr. Paul Orscheln - Associate Vice President for Enrollment & Retention & Darby Gough - Assistant Vice President of Student Development and Success & Carolina Recchi, Co-Founder

Missouri Western State University in Joseph, MO;Avila University in Kansas City, MO;EdSights in Kansas City, MO

Summary

Only 25% of students who drop out of college do so for academic reasons. However, while tracking grades is easy, measuring a student’s sense of belonging, or their determination to graduate is not as straightforward. To collect this kind of non-cognitive data, we must involve students in the conversation. In our panel discussion we will share specific ways in which two small universities have successfully done this, and helped their students succeed outside of the classroom.

Presenter Bio

Dr. Paul Orscheln is the Associate Vice President for Enrollment Management and Retention at Missouri Western State University. Prior to that, he was Vice President for Enrollment Management at Colorado State University-Pueblo, where he increased freshman year enrollment by 15 percent in the fall of 2014. He also served enrollment management positions at Kentucky University, Northern Arizona University and University of Central Missouri. In 17 years of enrollment management experience, Dr. Orscheln has a proven track record of success. He is a graduate of University of Central Missouri and University of Missouri-Columbia, where he earned a doctorate in Educational Leadership and focused his studies on using non-cognitive data to predict student success.

Darby Gough is the Assistant Vice President of Student Development and Success at Avila University. She oversees a wide array of student development programs at Avila and is responsible for student success, retention and persistence to graduation. Darby has worked in higher education for over 20 years and has helped students succeed at three small colleges before joining Avila in 2007. She is a graduate of Western Washington University where she studied psychology, and Virginia Tech, where she earned a Master of Science in Health Promotion.

Carolina Recchi is the Co-founder of EdSights, where she helps small universities use non-cognitive data to increase retention. She has an extensive background organizing and facilitating seminars and panel discussions. She worked at Bloomberg, where she managed relationships with universities and helped organize numerous events, including Bloomberg’s Global Business Forum in New York and Bloomberg’s View From The Top panel in Houston.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Five keys to student retention will be described: (1) student goal setting, (2) current student communications, (3) systematic retention management, (4) prescribed solutions for student risk factors, and (5) success transitions. Each will be presented in relation to the current student lifecycle and viewed through three retention lenses—prevention, intervention, and recovery. Session participants will learn how to apply this model at their institution.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Dr. Kathy Baugher, Interim VP of Enrollment and Marketing

SEM Works in Greensboro, NC

Why you should attend

NSCEC is built around close contact and collaboration among attendees so that topics are relevant and everyone goes home having learned a lot and having made some great professional and personal connections.

Summary

This session will focus on strategies employed and lessons learned from HBCUs, HSIs and other colleges serving more diverse and historically underrepresented groups to find what is different in the needs of these students and how all colleges can adapt to better meet these needs and retain and graduate more students.

Presenter Bio

Kathy Baugher is a 35 year veteran of enrollment and marketing positions in the southeast. Over the last 6 plus years she has consulted independently, working as interim VP of Enrollment and Marketing at colleges and universities across the US. She is sought after for her ability to think outside the box, find collaborative solutions that work and building great teams.

Presented By

Rebecca McQueen-Ruark, Vice President of Admissions and Financial Aid & Matthew Ruark, Director of Admissions

Kentucky Wesleyan College in Owensboro, KY

Why you should attend

Attendees will benefit by learning about a real-world example of a program aimed at sophomores that had direct results in retention and persistence.

Summary

While many institutions have long-established programs and efforts aimed at first-year students, research shows that our second-year students have very specific needs and issues that affect their persistence and success. This program will show you how a small college developed and implemented a Sophomore Experience Program that had dramatic retention results for second-year students. Program materials and specifics will be shared to help you in working to provide MORE for your second-year students.

Presenter Bio

Rebecca McQueen-Ruark is an emerging leader in small college student development practice and innovation. Rebecca’s career has spanned several southern states and institutions with positions in residence life, student activities, student conduct, and in student retention. In 2014, Rebecca was selected to develop and
implement a targeted Sophomore Year Experience program at Kentucky Wesleyan College in Owensboro, KY that
took student retention from 46% to 81% in one year alone. Rebecca is a graduate of The University of North
Carolina at Chapel Hill and Appalachian State University.

Matthew Ruark is the Director of Admissions at Kentucky Wesleyan College. He has served in multiple roles in development, alumni relations, admissions and financial aid, focused at the small, private college level. His experience with the annual fund and planned giving brings a unique perspective in providing opportunities and access to higher education for high school students and families. He is a graduate of Kentucky Wesleyan College and Indiana University.

Presented By

Britt Carl, Director, Office of Student Success & Pamela Francisco, Senior Success Coach

High Point University in High Point, NC

Summary

First-year student success – as measured by retention and satisfaction – has increased at High Point University, a private four-year institution in North Carolina. This success has been attributed to the use of “Success Coaches”, professional staff who serve as Academic Advisors and mentors to all first-year students. Our “Success Coach” model has provided academic and transitional support to all first-year students as they begin their college journey. Participants of this session will learn “tricks of the trade” including strategic touch-points, differentiated and purposeful coaching/advising, relationship building, and predictive retention. Through strategic measures, Success Coaches emphasize to our first-year students – you matter!

Presented By

Dawn Dillon, Director of Retention and First Year Experience

William Peace University in Raleigh, NC

Summary

In this session, we will discuss the retention plan that William Peace University has been implementing since 2016. The plan is all-inclusive of the campus community, utilizes multiple committees and departments in specific roles and focuses on 4 main areas: Academics; Communication/Education/Assessment; Enhancement of the Student Experience and Financial Issues/Admissions. We have taken many creative and inexpensive approaches in our retention efforts as well is implementing some larger scale partnerships and technology enhancements including a retention management system, WPUConnect. In this session, we will highlight in particular the efforts we are engaging to involve the entire campus in making a difference in student persistence and retention.

Presented By

Jim Schlimmer, Director of Admissions and Enrollment Services

Bluefield State University in Bluefield, WV

Summary

We will review best practices in cohort-based retention tracking. How can your campus get empowered to affect retention efforts? Retention efforts are campus-wide and should move past IPEDS requirements to recruitment/enrollment plans.

Presented By

Scott Novak, President

Underscore_Branding in Matthews, NC

Summary

Your institution invested in Slate... but now what? It’s time to get a crash course on how you can save tens of thousands of dollars on your operating budget while also meeting (and exceeding) your enrollment goals. How? By bringing your enrollment initiatives in-house. Join Underscore as we discuss how to leverage the power of Slate to get the most out of your instance.

Presenter Bio

Scott Novak has nearly 25 years of experience in educational marketing, bringing a wealth of knowledge in developing communications that achieve any goal. He has assisted numerous colleges and universities with meeting and exceeding enrollment growth through innovative solutions that not only work, but save significant dollars in the process.

Presented By

Dr. Jacquelyn Elliott, President

enrollmentFUEL

Summary

For years, enrollment professionals have thought of Student Search as merely an "out of funnel" experience, whereby suspects are converted to prospects/inquiries for purposes of recruitment. What if Student Search could be used for more than just prospecting? What if you were able to use the data collected at the Search stage to drive intel deeper in the funnel? What if Student Search could help inform a strategy that could be applied across campus - even through the freshman-year experience? Would you be more likely to get additional funding, or be less likely to have your Search budget cut if it could also help retention and student learning outcomes? If this sounds interesting, join us for an interactive session on Student Search as a SEM tool.

Presenter Bio

Dr. Elliott has over 25 years of experience in Strategic Enrollment Management. Prior to joining enrollmentFUEL as president, she was chief enrollment officer at three schools and is a subject matter expert on all aspects of enrollment and Student Search. She speaks nationally on these topics and was recently presented with AACRAO’s 2019 Award of Excellence in International Education for her global contributions. Please contact Dr. Elliott at jacqui.elliott@enrollmentfuel.com.

Presented By

Dr. Suzanne Sharp, Executive Director, Enrollment Management Consulting

Liaison International in Poughkeepsie, NY

Summary

Today’s prospective students have come to expect state-of-the-art outreach (like Disney does!) in every area, including college recruitment. Join us to learn insights on the latest trends in marketing and how you can apply them to your student recruitment plan.

Presenter Bio

Suzanne Sharp: Suzanne has worked in higher education for 25 years across multiple areas, but primarily enrollment management. She formerly served as a vice president of enrollment management for a small, private women’s college, overseeing both undergraduate and graduate recruitment. Suzanne now works for Liaison International where she consults with several schools regarding their recruitment marketing strategy.

Presented By

Ardis Kadu, CEO

Spark451 in Westbury, NY

Summary

Element451 is an all-in-one admissions marketing technology and CRM platform that brings students and colleges together. The cloud-based software optimizes admissions marketing and enrollment management. Analytics, automation, and unparalleled ease of use are at its core. Element451 covers it all: Email and SMS marketing. Online applications. Visit programs. Admitted yield. Messaging app. Lead generation and more. With Element451, schools spend less time managing systems and more time reaching students.

Presenter Bio

CEO and founder of Element451, the intelligent admissions marketing and CRM platform. Element451 grew out of Ardis’s passion as CTO of Spark451 for creating solutions that make admissions and enrollment operations more effective and efficient.

Presented By

Steve App, Account Executive

Campus Sonar in Madison, WI

Summary

Reddit, the open, anonymous, egalitarian forum, is now the fifth most trafficked website in the United States. And with multiple communities dedicated to the topic of college admissions, each boasting more than 35,000 subscribers, the number of conversations on the platform has exploded in recent years. In this session, we'll explore real-world examples of college-related conversation on Reddit. You'll learn how to pull insights and receive guidance on when, how, or even if you should respond to students' posts and comments.

Presenter Bio

Stephen App is Campus Sonar’s Account Executive. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. At Campus Sonar, Steve works with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amatuer runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.

Presented By

Dr. Jonathan E. Shores, Jr., Senior Vice President of Client Services and Sales

LRAP Association in Lisle, IL

Summary

Media and various others regularly question whether college is worth it. Such skepticism negatively impact students’ decisions about college. But data clearly shows college is worth it. Learn how you can use this data to overcome students’ and parents’ objections and demonstrate your college is worth it.

Presenter Bio

Dr. Jonathan E. Shores, Jr. has worked for the more than 20 years in Higher Education, most recently having served as Vice President of Marketing and Enrollment at Montreat College. He uses his extensive background in strategic enrollment management and marketing to help our clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his PhD in Marketing at Northcentral University.

Presented By

Sherri Gilmore, Senior Strategic Director, Eastern Region

ACT | NRCCUA in Austin, TX

Summary

Generation Z is here and enrolling! Is your institution prepared to give Gen Z students the experience they’re looking for? This presentation, based on the Eduventures Prospective Student and Student Sentiment Surveys, explores the key distinctions between Millennial and Gen Z students and the implications those distinctions have on student expectations. Join us to learn how to serve Gen Z students better in recruitment and enrollment, the role that technology will play in the overall student experience, and how you can understand and use student mindsets to shape more engaging communications.
In this presentation, you’ll learn:
• What makes Gen Z different from the Millennials
• How generational shifts are impacting recruiting and enrollment
• Why the right technology is important when communicating with Gen Z
• How to leverage Student Mindsets to engage prospective students

Presenter Bio

Sherri Gilmore has over 20 years of experience in higher education. She spent nearly 15 years as Director of Admissions at two small, private institutions in the Northeast. Sherri’s primary territory includes colleges and universities east of the Mississippi River where she serves as a strategist for the Encoura Data Lab tools. She specializes in finding in unique strategies and solutions designed to help schools meet and exceed their admissions goals. Sherri lives in Vermont with her husband David.