Sessions for 2019

We're still waiting to get details from all our speakers, so this schedule is incomplete. If you'd like to see the full schedule from 2018 you may download it!

Presented By

Dr. Mondy Brewer, Vice President-Enrollment Management

Lubbock Christian University in Lubbock, TX

Why you should attend

This session will give you valuable information to help your Admissions Office leverage the faculty to recruit and admit students.

Summary

Faculty are the most important commodity on college and university campuses. How is your Admissions Office leveraging the faculty to recruit and admit students? This session will help admission professionals know the faculty, educate the faculty and involve the faculty in each step of the admission process. Learn how to involve faculty in college fairs, campus visits (private visits), open house events and advising.

Presenter Bio

Mondy R. Brewer holds a doctorate in Leadership with a Higher Education Administration specialization. He has served as Director of Admissions, Director of Marketing and Communications, Vice President for Student Success, and Professor of Leadership. He currently holds the position of Vice President of Enrollment Management at Lubbock Christian University while directing the university’s Mentoring Program. Mondy has been married for 27 years and has two beautiful girls (20 & 17) who keep him really busy.

Presented By

Scott Booth, Founding Principal

Booth Enrollment Advisory Group in Mount Vernon, OH

Summary

With state initiatives to improve transfer success gaining impressive momentum across the country, enrollment leaders at many four-year colleges continue to report transfer enrollment challenges due to roadblocks and outdated or ill-fitting enrollment strategies. In this session, attendees will gain a frontline perspective on how to accelerate transfer enrollment growth by diagnosing the strength of their transfer program and implementing key strategies to eliminate common roadblocks and clear transfer student’s path to their institution.

Presented By

Dr. Suzanne Sharp, Executive Director, Enrollment Management Consulting at Liaison International in Columbia, MO & Jennifer Crump, Associate Director of Admissions at Central Methodist University in Fayette, MO

Summary

This session will share the results of an inquiry response project conducted in the fall of 2018. We posed as a prospective student and visited web pages for over nearly 300 schools and submitted forms to request information when they were found. We wanted to find out how accessible schools were to interested students requesting information, how fast they responded, how relevant their responses were, and how many channels were used. Responses to our form submissions were tracked for four weeks from date of the request. The results of the study may be surprising - some schools only send one email response, some schools still only send a print piece, and a few don't respond at all!

Presenter Bio

Suzanne Sharp: Suzanne has worked in higher education for 25 years across multiple areas, but primarily enrollment management. She formerly served as a vice president of enrollment management for a small, private women’s college, overseeing both undergraduate and graduate recruitment. Suzanne now works for Liaison International where she consults with several schools regarding their recruitment marketing strategy.

Jennifer Crump: Jennifer has over a decade of experience in higher education admissions, specializing in process improvement and enrollment management systems. She is currently part of the leadership team for enrollment at Central Methodist University and helps with overall management of the operation. Jennifer is also the president-elect for MACRAO and will begin her term next fall.

Presented By

Joseph Miller, Vice President for Enrollment

LaGrange College in LaGrange, GA

Why you should attend

More than any other professional higher-education conference, the NSCEC consistently offers sessions that are relevant to the strategies and operations of small colleges with take-aways that can be immediately implemented on campus.

Summary

In a rapidly changing enrollment environment, institutions must adapt with innovative strategies to meet the unique needs of a new generation of college students. Disruptions in student demographics, economics and culture have quickly altered previously successful enrollment strategies and have challenged leaders to develop new enrollment models. In his book Breakpoint, author Jon McGee (College of St. Benedict and Saint John’s University) presents the challenges facing higher education and calls for campus leaders to engage in discussions across units to think beyond current scenarios and reimagine the campus of the future. In this remote interview session with Jon McGee, we will unpack the research presented in Breakpoint, and review conversations that enrollment professionals should be leading on their campuses.

Presenter Bio

Joseph Miller serves as Vice President for Enrollment at LaGrange College, providing leadership to the offices of College Access & Admissions, and Financial Aid & Affordability and serves on the President’s Cabinet as the chief enrollment officer for the college. Over the last 16 years, Joseph has served as Dean of Enrollment Management, Director of Admission and Associate Director of Admission all at small independent colleges. Joseph presents regularly on enrollment management, financial aid strategies, admissions, recruitment and marketing and enjoys adding to the overall discussion of developing the health of small, private colleges.

Presented By

Dr. Jim Brown, Dean, Adult and Graduate Studies

Mars Hill University, Mars Hill, NC

Why you should attend

This session will benefit small universities and colleges that have small non-traditional and graduate programs to learn how an institution is addressing the issues and challenges with multiple solutions to increase enrollment.

Summary

Mars Hill College/University has, for almost 50 years, served the non-traditional students of Western North Carolina. In the last 10 years that model, which served the institution well, is not working in the digital age. It became necessary to rethink and rebuild adult and graduate education at Mars Hill. In 2018, new leadership brought a vision for new enrollment practices at the university. In this session, we will share our challenges, successes, and plans for the future.

Presenter Bio

Dr. Jim Brown, Ed.D., began at Mars Hill in August of 2000 teaching in the education department. During his time at the university he has served as chair of the faculty, dean of academic administration, and assistant vice president of academic affairs. He served on the leadership team which shepherded the institution through its last reaffirmation with the regional accrediting agency and now focuses moving the Adult and Graduate Studies (AGS) program into the future.

Presented By

Kelly Statmore, Vice President for Marketing & Enrollment Management

Gwynedd Mercy University in Gwynedd Valley, PA

Why you should attend

At a time when high school graduation rates in many areas of the country are shrinking, small colleges and universities need to find ways to maximize limited resources to create a compelling – and unified – marketing and enrollment strategy.

Summary

When resources are tight and competition is fierce, stronger on-campus collaboration becomes even more critical. This session will focus on how combining the Marketing and Enrollment Management Teams can help create stronger alignment between departmental and institutional goals, provide end-to-end visibility into the enrollment funnel, optimize financial and human resources, improve the use of metrics to make decisions, and ensure the message and the messenger are in synch.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Today’s students and parents increasingly view higher education choices as an investment, where there is an anticipated ROI. That ROI typically relates to outcomes such as the marketability of graduates, viable career pathways, and graduate school acceptance rates. A value proposition is less about an institution per se and more about what a school will do for its students’ futures. Failure to convey a strong value proposition at the college or university level as well as at the program level leaves a void, which is often filled with a meaningless brand, forgettable marketing taglines, and institutional features and amenities that rarely distinguish one school from the next. Learn how to leverage a compelling value proposition that matters.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Dr. Brian Ralph, President

William Peace University in Raleigh, NC

Summary

Can you think of something more terrifying than a college President who had a 23 year career in enrollment management, who also has college-searching and college-enrolled children? Journey with me as I share some of the best and worst of what I and my family have experienced thus far. I’ll be sharing lessons learned about the process and how it has impacted my work as a President. I’ll be covering everything from admissions and financial aid areas to transitioning to college and student retention. Importantly, I’ll share some things I know now (as a parent and/or a President) that I wish I knew when I worked in admissions and enrollment management. Lastly, you’ll be given a few tips on how to successfully engage your President in the important work of admissions and student success.

Presenter Bio

President of William Peace University in Raleigh, NC, Dr. Brian C. Ralph began his higher education career as an admissions counselor and then Director of Admissions for Hocking College in Nelsonville, Ohio. He later accepted the position of Vice President for Enrollment Management and Marketing at Bethany College in Bethany, WV, and then Vice President for Enrollment Management at Queens University of Charlotte.

Dr. Ralph has also served as a part-time, senior associate consultant with Ruffalo Noel Levitz, LLC, where he specialized in strategic enrollment planning. Author of a chapter entitled “Strategy Development” in the book Strategic Enrollment Planning, Dr. Ralph has presented at regional and national conferences and served on the advisory board to the National Small College Enrollment Association. He recently was selected to serve on the faculty for the Council for Independent College’s 2019 President’s Institute.

During his tenure at William Peace University, the institution has launched a bold, new plan that focuses on four strategic themes – Immersive Learning, Innovative Partnerships, Strategic Growth, and Distinctive Identity. In implementing these themes, the University has executed over 35 new initiatives, added 10 new majors, grown new traditional student enrollment by 6%, improved student retention, increased the number of alumni donors by 54%, created a new campus master plan, and added six new NCAA Division III athletics programs.

Dr. Ralph received his Bachelor of Science degree from Bloomsburg University, and both a Master in Business Administration and Doctorate of Philosophy in Organizational Communication and Culture from Ohio University. Dr. Ralph and his wife, Kristen, have been married for 24 years and have three daughters, Abby, Eden, and Izzy, along with a Bernese Mountain dog, Zoe, and a Border Collie, Scout.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Workshop participants will learn proven methods of maximizing institutional buy-in and engagement in SEM planning and implementation. Campus stakeholders are reluctant to embrace concepts and practices that they do not understand or necessarily value. Faculty and staff are extremely busy, so unless they see the institutional and personal value of investing their time in enrollment efforts, they are unlikely to become SEM champions. Through a highly participatory process, workshop attendees will develop an internal communications and engagement plan for their school.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Neil K. Clark, Director of College Counseling & Guidance

The Walker School in Marietta, GA

Summary

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities

Presenter Bio

Dean of College Counseling and Guidance at the Walker School in Marietta, Georgia, Neil Clark is the 2010 recipient of the Counseling Director of the Year by Georgia School Counselors Association and the 2007 recipient of the College Board’s Counselor of the Year award. He is a National Certified Counselor and a Certified Educational Planner with over 40 years of experience in education.

Presented By

Rebecca McQueen-Ruark, Dean of Student Services

Kentucky Wesleyan College in Owensboro, KY

Summary

While many institutions have long-established programs and efforts aimed at first-year students, research shows that our second-year students have very specific needs and issues that affect their persistence and success. This program will show you how a small college developed and implemented a Sophomore Experience Program that had dramatic retention results for second-year students. Program materials and specifics will be shared to help you in working to provide MORE for your second-year students.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Five keys to student retention will be described: (1) student goal setting, (2) current student communications, (3) systematic retention management, (4) prescribed solutions for student risk factors, and (5) success transitions. Each will be presented in relation to the current student lifecycle and viewed through three retention lenses—prevention, intervention, and recovery. Session participants will learn how to apply this model at their institution.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Dawn Dillon, Director of Retention and First Year Experience

William Peace University in Raleigh, NC

Summary

In this session, we will discuss the retention plan that William Peace University has been implementing since 2016. The plan is all-inclusive of the campus community, utilizes multiple committees and departments in specific roles and focuses on 4 main areas: Academics; Communication/Education/Assessment; Enhancement of the Student Experience and Financial Issues/Admissions. We have taken many creative and inexpensive approaches in our retention efforts as well is implementing some larger scale partnerships and technology enhancements including a retention management system, WPUConnect. In this session, we will highlight in particular the efforts we are engaging to involve the entire campus in making a difference in student persistence and retention.