Reimagining Retention Through an Admissions Lens: Why the Best Defense is a Good Offense

With increased competition for fewer students, colleges and universities are beginning to realize that retaining students is much more cost effective than replacing students. That said, admissions offices generally have larger budgets, multiple consultants, and fancy tools when compared to retention counterparts. Oftentimes, it’s even difficult to identify which campus department is truly responsible for retention.


It should come as no surprise that traditional retention strategies are reactive and often miss the critical window to intervene. An integrated and proactive retention strategy that leverages those fancy admissions tools to re-recruit students is needed.


This session will unpack how to repurpose and weaponize admissions tools and tactics to proactively prevent attrition. Plus, it will provide ideas to implement on your campus and a compelling argument why collaboration across departments is the only path to success.