Big Campus Visit Thinking for Your Small College

Generation X parents and their Generation Z students are delaying their campus visits until after being admitted,
often double depositing to save their place in the class until they can get to campus. This messes with the enrollment
funnel and lowers yield. When they do make it to campus, they have high, and very specific expectations. In our
session, we’ll provide best practices for marketing your campus visit and share insights into crafting a campus visit that
meets your enrollment goals and the needs of your audiences.