25 / Monday

Time Title Speaker Venue
12:00 - 13:15 A Superhero’s Guide to Enrollment Management
Rick Clark
AVP-Enrollment Management and Executive Director of Undergraduate Admission
Georgia Tech
13:30 - 14:30 Creating a Culture of CARE on Campus
Dr. Brittany Potter
Associate Dean, Endicott Center for Teaching & Learning
Endicott College
Dr. John Mayo
Endicott College (formerly)
13:30 - 14:30 Building a Campus Culture of Enrollment Management
Dr. Neil Scott
Director of Strategic Enrollment Management
Alabama Community College System
13:30 - 14:30 Developing Agility in a V.U.C.A. World
Joseph Miller
Vice President for Enrollment Management and Marketing
Winthrop University
14:45 - 15:45 Why Transparent Tuition Pricing Matters
Chevy Freiburger
Dean of Enrollment Management
Central College
Denise Lamphier
Director of Integrated Marketing Communications and Media
Central College
14:45 - 15:45 Approaches that Build Bridges Between Retention and Academic Success Interventions
Randall Clarke
SEEK Director
CUNY/Brooklyn College
14:45 - 15:45 Faculty: A Key to Successful Enrollment Management
Saichi Oba
Vice Provost for Enrollment Management
Washington State University Pullman
Laurel Rea
Associate Vice Chancellor for Enrollment
Washington State University Vancouver
16:00 - 17:00 Developing and Executing an Effective Enrollment Management Plan: Part 1
Dr. Jim Black
President & CEO
SEM Works
16:00 - 17:00 Is College Worth It? Data and Proof Points as to Why the Answer is Still YES!
Dr. Jonathan Shores
Senior Vice President of Client Service
Ardeo Education Solutions

26 / Tuesday

Time Title Speaker Venue
12:00 - 13:00 Using Communications to Impact Student Success and Retention
Dr. Jim Black
President & CEO
SEM Works
12:00 - 13:00 Marketing at Small Universities: A Data-Driven Approach to Enrollment and Marketing Strategy
Greg Hoye
Executive Director Marketing, Communications and Community Relations
Colorado State University Pueblo
Ana Rios Salgado
Marketing Analytics & Web Manager
Colorado State University Pueblo
12:00 - 13:00 The Chicken or the Egg? Strategy without Execution or Execution without a Strategy: Your Choice
Robert Andrews
AVP of Operations and Student Services
Duquesne University
13:15 - 14:15 It Takes a Village: Successfully Recruiting to Traditional Programs and Beyond
Fredel Thomas
Vice President of Admissions and Marketing
Dakota Wesleyan University
13:15 - 14:15 Supporting the Non-believing Students on Campus
Dr. John Mayo
Endicott College (formerly)
13:15 - 14:15 Harnessing Technology and Data to Improve Graduate Student Outreach and Communications
Scott Booth
Assistant Vice President for Enrollment Development and Admissions
Northeast College of Health Sciences
Erin Griffiths
CRM Manager
Northeast College of Health Sciences
14:30 - 15:30 Fixing the Leaky Pipeline: How Increasing the Mental Bandwidth of Marginalized Students Can Positively Impact their Retention
Dr. Slandie Dieujuste
Vice President for Student Affairs
Springfield College
14:30 - 15:30 Leveraging External Resources to Achieve Enrollment Goals
Dr. Paul Orscheln
Vice President for Enrollment Services, Marketing and Strategic Communication
Westminster College
14:30 - 15:30 Re-Thinking New Student Registration: A Case Study on Collaboration
Jess Savage
Director of Admission
Fort Lewis College
Allison Flores
Director of the Skyhawk Station
Fort Lewis College
16:00 - 17:00 Big Campus Visit Thinking for Your Small College
Jeff Kallay
SVP for Enrollment Consulting
Echo Delta
16:00 - 17:00 Developing and Executing an Effective Enrollment Management Plan: Part 2
Dr. Jim Black
President & CEO
SEM Works

27 / Wednesday

Time Title Speaker Venue
12:00 - 13:00 Learning Communities: A Strategy for Engaging Learning and Fostering Inclusion
Dr. Stacy Cummings-Onks
Director, University Advisement Center
East Tennessee State University
Dr. Adrianna Guram
Associate Director for Residence Life
East Tennessee State University
12:00 - 13:00 Reimagining Retention Through an Admissions Lens: Why the Best Defense is a Good Offense
12:00 - 13:00 Effective and Intentional Retention Work
Dawn Dillon
Director of First Year Experience and Retention
William Peace University
13:15 - 14:15 Fixing a Fractured Office; Teambuilding Tips & Tricks
Susan Stephenson
Director of Admissions
Western Nebraska Community College
Jolene Martin
Assistant Director of Admissions
Western Nebraska Community College
13:15 - 14:15 Tearing Down Walls and Becoming a Team: Removing Apprehension, Building New Cohesive Units, and Creating Access & Engagement for Students
Dr. Tammy McGuckin
Vice Chancellor for Student Affairs & Enrollment Services
University of Wisconsin - Parkside
Kristina Klemens
Director of Scholarships & Financial Aid
University of Wisconsin - Parkside
13:15 - 14:15 Build Relationships and They Will Stay
Stacy Hunter
Vice President for Student Services
Burman University
Elise Kruithof
Director of the Sakala Success Centre and the Mental Health Coordinator
Burman University
14:30 - 15:30 Developing and Executing an Effective Enrollment Management Plan: Part 3
Dr. Jim Black
President & CEO
SEM Works
14:30 - 15:30 Sub-Optimal Enrollment Management is Costing Institutions Over $1300 per Enrolled Student | MIT Engineers Have a Solution!
Vikas Mehrotra
CEO & Founder
Virtue Analytics Inc.
15:45 - 17:00 Our Time to Lead is Now!
Dr. Debbie Ford
University of Wisconsin-Parkside