Pre-Conference

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Pre-Conference

Session PC2 | High School Counselors: Your Partner in Recruitment
Monday—9:00 am

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities. (Additional cost: $50)

Presented by:
Neil K. Clark
Dean of College Counseling at The Walker School in Marietta, GA

Session PC1 | Is Your Website Your Most Valuable Marketing Asset?
Monday—9:00 am

Put on your tough skin. This workshop will include a high-level assessment of each participant’s institutional website in terms of its use as a marketing tool. In addition, the workshop will include website best practices, website analysis techniques, and a brief discussion of the required infrastructure to create and sustain a compelling web presence. According to the research conducted by SEM Works with thousands of prospective students, no other marketing channel is used more by them than institutional websites. So, this is a workshop you cannot afford to miss. (Additional cost: $50)

Presented by:
Dr. Jim Black
President and CEO at SEM Works in Greensboro, NC