Enrollment Management

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Enrollment Management

Session 1B | Powerful Partnerships to Support Enrollment Management
Monday—2:30 pm

WSU Vancouver is seeing the results and benefits of tangible partnerships related to enrollment management, specifically with Academic Affairs and Marketing/Communication. Both partnerships are increasingly using data for strategic enrollment decisions including joint budget requests/funding. Presenters will share specific examples of developing and cultivating partnerships along with the progress and challenges of these collaborative efforts.

Presented by:
Nancy Youlden, Vice Chancellor for Student Affairs and Enrollment and Laurel Rea, Director of Enrollment
Washington State University in Vancouver, Canada

Session 2B | Responding to National Enrollment Trends and Challenges. What is Going on out There.
Tuesday—9:00 am

These are changing and challenging times for colleges and universities. Changing demographics, flat or declining college age enrollment in many states, and price sensitivity, among other enrollment issues and challenges, has prompted a more aggressive and strategic enrollment management approach by colleges and universities, large and small. This session will provide an overview of what we see as key elements and initiatives that are essential in meeting immediate and long-term enrollment objectives. The “essentials” are based upon our on-going research and bench mark studies regarding effective strategies as well as campus based enrollment opportunity assessments that I have conducted in the last year or two.

Presented by:
Peter Bryant, Senior Vice President
Ruffalo Noel-Levitz in Coralville, IA

Session 3B | Key Questions to Assess and Identify Enrollment Opportunities to Meet Enrollment Objectives
Tuesday—10:30 am

The tools, strategies, and initiatives to attract and retain students continue to evolve in response to institutional needs as well as an increasingly challenging and competitive marketplace. This fast paced session will provide an overview of the key enrollment questions that need to be addressed by enrollment managers in the context of what we see as best practices.

Presented by:
Peter Bryant, Senior Vice President
Ruffalo Noel-Levitz in Coralville, IA

Session 4B | SEM Innovations, Common Myths, and Lessons Learned (Part 1)
Tuesday—1:15 pm

Insights gleaned from over consultation with 400 colleges and universities across North America will be presented, including innovative practices; myths that prevent the attainment of optimal enrollment and retention results; and lessons learned regarding effective planning, implementation, and evaluation of SEM initiatives. Each of these elements will be viewed through the core business functions of SEM: marketing, recruitment, service delivery, and retention.

Presented by:
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC

Session 5B | SEM Innovations, Common Myths, and Lessons Learned (Part 2)
Tuesday—3:00 pm

Continuing: Insights gleaned from consultation with over 400 colleges and universities across North America will be presented, including innovative practices; myths that prevent the attainment of optimal enrollment and retention results; and lessons learned regarding effective planning, implementation, and evaluation of SEM initiatives. Each of these elements will be viewed through the core business functions of SEM: marketing, recruitment, service delivery, and retention.

Presented by:
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC

Session 6B | What Happens When You Double the Senior Search Mailing? A Case Study
Wednesday—9:00 am

This session will examine the strategy and metrics of a 70% increase (not quite double) in senior search volume at a private, residential, liberal arts college. The impact on applications, campus visits, deposits, and anticipated ROI as of the date of the presentation will be revealed.

Presented by:
Brad Poznanski, Vice President for Enrollment
New England College in Henniker, NH

Session 7B | Marketing Communications, Brand Equity, and Sales: An Integrated Approach to Enrollment Stability and Growth
Wednesday—10:15 am

Exploration of the roles of Marketing Communications, Brand Equity, and Sales. Connecting theory with practical application while highlighting the eight major modes of communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing and personal selling within the marketing mix connecting.

Presented by:
Michael P. Egenreider, Vice President Enrollment Management / Customer Service
Ohio Christian University in Circleville, OH