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Session PC2 | High School Counselors: Your Partner in Recruitment
Monday—9:00 am

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities. (Additional cost: $50)

Presented by:
Neil K. Clark
Dean of College Counseling at The Walker School in Marietta, GA

Session PC1 | Is Your Website Your Most Valuable Marketing Asset?
Monday—9:00 am

Put on your tough skin. This workshop will include a high-level assessment of each participant’s institutional website in terms of its use as a marketing tool. In addition, the workshop will include website best practices, website analysis techniques, and a brief discussion of the required infrastructure to create and sustain a compelling web presence. According to the research conducted by SEM Works with thousands of prospective students, no other marketing channel is used more by them than institutional websites. So, this is a workshop you cannot afford to miss. (Additional cost: $50)

Presented by:
Dr. Jim Black
President and CEO at SEM Works in Greensboro, NC

Session | Academic Customer Service: The 76% Solution
Monday—1:00 pm

Research has found that poor or weak academic customer service can account for 76% of attrition. But what is academic customer service? And are students customers of a college? Does that mean colleges are businesses? Is the customer always right? And if so, what are we to do to keep our student customers in college? These and other questions will be answered by Dr. Neal Raisman, the leading expert in academic customer service as he informs us on how to retain more students through good academic customer service.

Presented by:
Dr. Neal Raisman. President
Nraisman & Associates in Columbus, OH

Session | Monday Afternoon Refreshment Break
Monday—2:00 pm

Enjoy refreshments, conversation with colleagues, compliments of NSCEC. Gather important information from vendors while playing Tic-Tac-Toe.


Session 1A | Use & Evaluation of Effectiveness of Social Media for Undergraduate Recruitment
Monday—2:30 pm

“Oh, you play on Facebook all day for your job? Must be fun.” HA! The use of various, diverse social media channels for student recruitment can be fun. However, it can also be elusive to measure and integrate with the rest of your recruitment messaging. In this session we’ll discuss how the Shenandoah University Office of Admissions created an “Admissions Media Recruitment” team in order to plan, evaluate and integrate our various social media channels and campaigns. We’ll share how we integrate social media with the rest of our admissions messaging and events to create and share an authentic on-line experience for our prospective students and families.

Presented by:
Jean Swartz, Director of Admissions - Media Recruitment
Shenandoah University in Winchester, VA

Session 1B | Powerful Partnerships to Support Enrollment Management
Monday—2:30 pm

WSU Vancouver is seeing the results and benefits of tangible partnerships related to enrollment management, specifically with Academic Affairs and Marketing/Communication. Both partnerships are increasingly using data for strategic enrollment decisions including joint budget requests/funding. Presenters will share specific examples of developing and cultivating partnerships along with the progress and challenges of these collaborative efforts.

Presented by:
Nancy Youlden, Vice Chancellor for Student Affairs and Enrollment and Laurel Rea, Director of Enrollment
Washington State University in Vancouver, Canada

Session 1C | Poor Customer Service Loses Students; Here’s What you Can Do About It
Monday—2:30 pm

Following the keynote the question is now, okay I know academic customer service is a leading reason why students drop out, but what can I do about it? This session will provide some answers with strategies, techniques and ways to make your campus into Cheers University and increase retention. The session will provide practical and inexpensive implementations you can start as soon as you get back to campus.

Presented by:
Dr. Neal Raisman. President
Nraisman & Associates in Columbus, OH

Session | Around the World Wine & Cheese Reception
Monday—4:45 pm

Relax, socialize, network with colleagues. Adult beverages, soft drinks and appetizers will refresh you after your day of learning and set the stage for an enjoyable evening.

Time: 4:45 to 5:30 p.m.

Cost: Complimentary for participants and exhibitors


Session | Party in Paradise
Monday—8:00 pm

Bring your best parrot-head attitude and join your colleagues for this fabulous party by the sea! Listen to the band’s island beat, roast s’mores at the firepit, enjoy an array of scrumptious desserts, network with old friends and new colleagues, sip a delicious, tropical beverage, and allow the gentle sound of the waves to wash you with relaxation.

Time: 8:00 – 11:00 p.m.

Cost: Complimentary for participants and exhibitors. Small additional cost for guest adult beverage.


Session 2A | Dare to Be Different
Tuesday—9:00 am

In a rapidly changing and competitive higher education market, small private liberal arts institutions struggle to differentiate themselves from one another. This session will focus on some practical ways colleges and universities can create their own identity. Through a series of activities including visits, presentations and communication plans, this discussion based session will provide attendees with comprehensive strategies to implement on their campuses.

Presented by:
Jeremy Bogan, Associate Vice President and Dean of Admission
Willamette University in Salem, OR

Session 2B | Responding to National Enrollment Trends and Challenges. What is Going on out There.
Tuesday—9:00 am

These are changing and challenging times for colleges and universities. Changing demographics, flat or declining college age enrollment in many states, and price sensitivity, among other enrollment issues and challenges, has prompted a more aggressive and strategic enrollment management approach by colleges and universities, large and small. This session will provide an overview of what we see as key elements and initiatives that are essential in meeting immediate and long-term enrollment objectives. The “essentials” are based upon our on-going research and bench mark studies regarding effective strategies as well as campus based enrollment opportunity assessments that I have conducted in the last year or two.

Presented by:
Peter Bryant, Senior Vice President
Ruffalo Noel-Levitz in Coralville, IA

Session 2C | Early Intervention for At-Risk Students
Tuesday—9:00 am

Do your own predictive modeling for identifying which newly entering students are high risks for attrition during their first year. With these simple, effective, low cost (or no cost), and critically important strategies, you can lead the initiative at your institution for identifying at-risk students while starting to provide intervention and support services before they ever arrive for first-year orientation or move-in. If you’re serious about retaining more first-years, this session is a “must attend.”

Presented by:
Dr. Stuart Jones, Vice President for Enrollment Management
Springfield College in Springfield, MA

Session | Tuesday Morning Coffee Break
Tuesday—10:00 am

Get your jolt of caffeine compliments of NSCEC. Be sure to complete the Tic-Tac-Toe card for a chance to win valuable prizes.


Session 3A | From ‘07 Britney to Beyonce: Baby Let Me Upgrade Your Campus Visit
Tuesday—10:30 am

Presbyterian College's campus visit experience has significantly changed in the last two years - we're talking flip phone to iPhone. This session will focus on how colleges and universities can transform their campus visit experience as we highlight the big changes we have made to our daily campus visit, visit programs, and PC's student ambassador program. Our campus visit experience includes hospitality from admissions staff, student ambassadors, and faculty members. We will share how our visitors meet multiple student ambassadors who share stories, rather than statistics, and how we engage our faculty to help us recruit students to the institution. Plus, we'll share how we keep a group of 60+ volunteer student ambassadors excited and committed. We strive to create a highly personalized visit experience for every prospective student - we might be small, but we feel like we’re making a big impact.

Presented by:
Mark Fox, Director of Admissions and Ashley Kabel Campus Experience Coordinator
Presbyterian College in Clinton, SC

Session 3B | Key Questions to Assess and Identify Enrollment Opportunities to Meet Enrollment Objectives
Tuesday—10:30 am

The tools, strategies, and initiatives to attract and retain students continue to evolve in response to institutional needs as well as an increasingly challenging and competitive marketplace. This fast paced session will provide an overview of the key enrollment questions that need to be addressed by enrollment managers in the context of what we see as best practices.

Presented by:
Peter Bryant, Senior Vice President
Ruffalo Noel-Levitz in Coralville, IA

Session 3C | Simple First Steps for Sophomore Programming
Tuesday—10:30 am

Does your institution tend to lose a larger percentage of students after the second year? At many schools, retaining students beyond their sophomore year can be a challenge. This session will introduce you to some practices that Georgia College has used and/or proposed in an effort to help strengthen second-year student ties to the university. There will also be time for attendees to share stories of similar efforts on their campuses.

Presented by:
Mike Augustine, Senior Director, Academic Advising
Georgia College in Milledgeville, GA

Session | Poolside Box Lunch
Tuesday—11:30 am

Enjoy the Florida sunshine with this casual, box lunch on the pool deck. Compliments of NSCEC.


Session 4A | A Data Roadmap to Enrollment Success at Small Colleges
Tuesday—1:15 pm

As small colleges across the nation experience significant changes in demographics, increased economic challenges and intense competition, the use of data and analytics will become critical to the creation of pragmatic strategies and transparent operational plans. This session will focus on best practices to enable the informed, agile and data-driven enrollment offices at small institutions. The in-depth discussion on skills, tools and professional development will allow leaders to roadmap evolution at their institutions, and consider how strategies will be defined as well as operationalized to ensure success.

Presented by:
Sherri Gilmore, Regional Director
NRCCUA in Lee's Summit, MO

Session 4B | SEM Innovations, Common Myths, and Lessons Learned (Part 1)
Tuesday—1:15 pm

Insights gleaned from over consultation with 400 colleges and universities across North America will be presented, including innovative practices; myths that prevent the attainment of optimal enrollment and retention results; and lessons learned regarding effective planning, implementation, and evaluation of SEM initiatives. Each of these elements will be viewed through the core business functions of SEM: marketing, recruitment, service delivery, and retention.

Presented by:
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC

Session 4C | Innovation in Retention: Critical Thinking as an Essential Component in First Year Experience
Tuesday—1:15 pm

This session will provide real life examples, related information and insights regarding the addition of critical thinking components to a First Year Experience program. In anticipation of the ever-growing challenges related to retention and attrition, this session would be for those who are interested in a powerful, innovative strategy that will enhance retention while also boosting student success.

Presented by:
Dr. Ndala M. Booker, Director for the Center of Academic Achievement
Adventist University of Health Sciences in Orlando, FL

Session | Refreshment Break and Prize Drawing
Tuesday—2:00 pm

Enjoy beverages and snacks as the Tic-Tac-Toe winners are announced. Must be present to win.


Session 5A | Communicating Enrollment: Reporting to your President, Trustees, and Leadership Team
Tuesday—3:00 pm

In the high-stakes world of Enrollment Management, how do you discuss the complexities of admission, financial aid, and retention to colleagues who are non-specialists? What’s more, how do you communicate confidence to your president, leadership team or trustees when enrollment indicators are looking up, or warn your team when the enrollment forecast is bleak? As always, communication is key – but how do you know when to call for a celebration or caution against a potential pitfall? This session is designed for the Dean, Vice President or Chief Enrollment Officer who has responsibility for reporting enrollment goals and targets to their institution’s senior leadership team, President and board of trustees. We will discuss how to report topics like: admit rates, yield, discount rate, net tuition revenue, retention and other key performance indicators to gauge institutional enrollment health.

Presented by:
Joseph Miller, Vice President for Enrollment
LaGrange College in LaGrange, GA

Session 5B | SEM Innovations, Common Myths, and Lessons Learned (Part 2)
Tuesday—3:00 pm

Continuing: Insights gleaned from consultation with over 400 colleges and universities across North America will be presented, including innovative practices; myths that prevent the attainment of optimal enrollment and retention results; and lessons learned regarding effective planning, implementation, and evaluation of SEM initiatives. Each of these elements will be viewed through the core business functions of SEM: marketing, recruitment, service delivery, and retention.

Presented by:
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC

Session 5C | Create a One-Stop Shop for Your Students
Tuesday—3:00 pm

This energized and interactive workshop will provide an overview of how integrated enrollment services, also known as a “One Stop Shop,” can provide your college or university with seamless student services. We will also discuss student services integration across several dimensions including virtual, physical, and organizational integration, and how this collaborative and integrated work environment synergizes staff and best serves student users. You will leave with an understanding of best practices approaches on creating a One Stop Shop for your campus.

Presented by:
Dr. Stuart Jones, Vice President for Enrollment Management
Springfield College in Springfield, MA

Session | FunCat Sunset Cruise
Tuesday—4:30 pm
Enjoy this 3-hour sunset cruise on a vessel reserved exclusively for NSCEC participants!  This cruise is a complete mini-getaway that includes complimentary snacks and beverages.  Enjoy the natural beauty of one of Florida’s most magnificent inlets as well as likely sightings of dolphins and wildlife.  Cruise around the waterway of Ponce Inlet and New Smyrna Beach.  Help with trimming the sails or sit back and relax as you take in the scenic views and tranquil breezes along the beautiful coastal waterways.  An unforgettable experience you’ll share exclusively with other NSCEC attendees. Act quickly; spaces are limited and available on a first-come/first-served basis only!

Time:  4:30 to 8:30 p.m.  

Cost:  $55 per person includes round-trip transportation


Session | Daytona Fun in the Sun Shuttles
Tuesday—4:30 pm

Take advantage of scheduled free-time to explore Daytona Beach’s boardwalk and pier. Browse the beach shops because. . .how could you possibly go home without a souvenir beach t-shirt? Shuttles will run round trip from the hotel to a specified drop-off/pick-up locations.

Time: 4:30 – 10:30 p.m.

Cost: Complimentary for participants, exhibitors, and guests


Session 6A | Admissions & Athletics – Effective Strategies to Increase Student Enrollment
Wednesday—9:00 am

Recruiting for small private colleges is becoming more competitive. Each institution is looking for more innovative ways to increase enrollment. This session will explain how Erskine College has used resources on hand to build effective strategies that have increased student enrollment while increasing net revenue.

Presented by:
Michelle Lodato, Dean of Enrollment Management & Kevin Nichols, Head Baseball Coach/Assistant Athletic Director
Erskine College in Due West, SC

Session 6B | What Happens When You Double the Senior Search Mailing? A Case Study
Wednesday—9:00 am

This session will examine the strategy and metrics of a 70% increase (not quite double) in senior search volume at a private, residential, liberal arts college. The impact on applications, campus visits, deposits, and anticipated ROI as of the date of the presentation will be revealed.

Presented by:
Brad Poznanski, Vice President for Enrollment
New England College in Henniker, NH

Session 6C | Stories of Change
Wednesday—9:00 am

Colleges successfully leveraging information gathered in recruitment efforts to help proactively boost student success rates through to degree completion. As part of a weekly podcast program, TargetX brings together college representatives to share their trials and tribulations in managing change on their campus to expand the vision beyond recruitment to help increase retention rates.

Presented by:
Laura Reisert Kalinkewicz, Account Executive
TargetX in Philadelphia, PA

Session 7A | Serving Those Who Served: 3 Steps to Improve Your Veteran Recruitment Strategy
Wednesday—10:15 am

Did you know up to 400,000 service members leave the military every year, and more than 1/3 of them will enroll in college? Join us to hear from experts in veteran recruitment. You’ll learn how to (1) administer a self-assessment on veteran-friendly enrollment practices and support services, (2) effectively identify where college-ready veterans are, and (3) get advice on how to implement a recruitment strategy specific to this renewable source of talent.

Presented by:
Jennifer Umali, CEO & Jessica Shasserre, Director of Higher Education Marketing
MediaCross, Inc.in St. Louis, MO

Session 7B | Marketing Communications, Brand Equity, and Sales: An Integrated Approach to Enrollment Stability and Growth
Wednesday—10:15 am

Exploration of the roles of Marketing Communications, Brand Equity, and Sales. Connecting theory with practical application while highlighting the eight major modes of communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing and personal selling within the marketing mix connecting.

Presented by:
Michael P. Egenreider, Vice President Enrollment Management / Customer Service
Ohio Christian University in Circleville, OH

Session 7C | Delivering on Your Institution’s Promise
Wednesday—10:15 am

To effectively retain students and enhance institutional loyalty, begin by understanding the promises students believe are inherent in your college or university experience. Put simply, there must be congruence between what an institution claims to be and what its students actually experience when they interact with any individual or unit affiliated with the campus. When the expectations generated from promotional activities or other sources are incongruent with student reality, the image of the institution is tarnished and trust is eroded. Topics include defining the promise, living the promise, operationalizing the promise, delivering on the promise consistently, and building institutional loyalty.

Presented by:
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC