Demographic shifts, societal changes and the enrollment reality for small private colleges. Or… how long will this roller coaster ride last? Exploring new ways to look at old problems and old ways to look at new problems. An overview of the state of small college admission and marketing along with an interactive session on how small colleges can strengthen their position through affordable research, off-brand vendors, and affordable social media.
This session will cover ways to maximize partnerships between Admissions and Athletic departments to meet enrollment/retention goals. Discussion will include: Fall travel season opportunities; on-campus recruitment; pre-identifying admissible student athletes; the role of athletic liaison.
How does YOUR inquiry response stack up? Join this session to learn the results of an inquiry response analysis of over 400 small private colleges and universities. Students want immediate and relevant information, across multiple channels. See how you stack up and learn how peer institutions hit the mark! 3) Learn best practices for responding to inquiries to generate results – including tips for segmenting responses to target best-fit students, and 4) Share current response practices for their own programs with one another for a dynamic conversation among colleagues to exchange ideas.
Session participants will: 1) Obtain data on how a large sample of small private schools are responding to prospective students, thus allowing assessment of their own practices by comparison. 2) See how three small, private schools respond to inquiries with immediacy and relevancy to impact yield.
Rankings, awards and class sizes have their place in recruiting materials — but they are little more than cost-of-entry bullet points. The next generation of college-going students is marketing savvy, even cynical. Capturing their emotions and tapping into their values is key. Rather than limiting your marketing and communication to the generic, expected messages — the ones students see from every other college and university — how can you establish an emotional connection through authentic, real-life storytelling? This session will provide guidance for effectively identifying, crafting and multi-purposing your college’s most compelling stories. We’ll talk about not just how to find your stories, but how to draw out of your students, faculty and alumni what is most meaningful based on their personal experiences as part of your community. This approach elevates typical higher ed marketing and communications while reflecting an emerging admissions trend: counselors seeking not just than high GPAs, AP courses, and long lists of service learning experiences — but what meaning students have derived from their life and academic experience and what impact they want to make in the world.
Keep it simple! Keep it personal! Financial aid and admission have a unique partnership when it comes to yielding a student. This session will talk about strategies for admission professionals to establish strong relationships with families and be tailored financial aid counselors throughout the recruitment process. It will also discuss strategies to track factors and behaviors to determine a student’s likeliness to enroll. Additionally, the prior-prior year (PPY) FAFSA will be a major focus in how Culver-Stockton worked to prepare for this pivotal change, and will provide suggestions for how other small colleges can prepare for this change from a recruitment, marketing, and financial aid standpoint.
Recruiting a class takes more time, resources and effort than even before. Learn how you can utilize resources with your faculty, staff, coaches, current students and alumni to help the recruitment efforts. You will also learn about pipeline recruitment and targeting those students most likely to enroll and retain.
Small colleges often rely on athletics departments to help bring in a class. Admission and athletics must work together to ensure a successful year for both sides, but for some colleges, the differing personalities between coaches and admission officers can make for uncomfortable situations and unrealistic expectations. But all is not lost! Approaching this relationship as on opportunity will pay big dividends for coaches and admission officers alike. This session explores the genuine differences between how both offices view a college, the areas where both excel, and tips on how to improve this critical partnership.