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Pre-Conference Workshops

Workshop 1
The Top Ten Recruitment Strategies
This workshop consists of an in-depth review of proven recruitment strategies while debunking some common assumptions of effective recruitment practices.  The content is appropriate for those new to the recruitment profession as well as seasoned verterans.  Participants will gain insights that can be applied at their institution—yielding immediate as well as long-term results.

Presented by Dr. Jim Black, President and CEO of SEM WORKS, an enrollment management and marketing consulting firm, as well as the author and editor of four books: Navigating Change in the New Millennium: Strategies for Enrollment Leaders, The Strategic Enrollment Management Revolution, Gen Xers Return to College: Enrollment Strategies for a Maturing Population, and Essentials of Enrollment Management: Cases in the Field. He is the 2005 recipient of AACRAO Distinguished Service Award.

Sunday, July 20—6:00 to 8:00 p.m.
(Additional Fee: $50)

Workshop 2
Creating an Enrollment Management Plan
This workshop is for enrollment managers, planning teams, institutional researchers, and other responsible for planning and assessment.  It includes a planning template, an enrollment management assessment instrument, a guide to data resources, plus countless examples of planning and evaluation techniques.  There will also be tips on continuously improving the implementation process.  Participants will leave the workshop with an enrollment management plan framework and direction for further development of a campus-based plan.

Presented by Dr. Jim Black.

Monday, July 21—9:00 a.m. to noon
(Additional Fee: $60)

Workshop 3
High School Counselors: Your Partners in Recruitment
Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ides and recruitment activities.

Presented by Neil K. Clark, Dean of College Counseling and Guidance at the Walker School in Marietta, Georgia, and 2007 recipient of the College Board’s Counselor of the Year award.  He is also a National Certified Counselor and a Certified Educational Planner with over 30 years of experience.

Monday, July 21— 9:00 to 11:00 a.m.
(Additional Fee: $50)