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Enrollment Management Track

Those wishing to submit proposals for sessions in the Enrollment Management Track should contact Conference Coordinator Karen Clark at karensclark@comcast.com.

Admissions & Financial Aid: A Winning Collaboration in Today’s Competitive Environment

Students and families rank cost, affordability and value as the key reasons for considering and selecting colleges today. Making the case for “affordable value” requires carefully planned collaboration between admissions and financial aid staff. Hear how one institution develops and implements a carefully devised strategy to insure affordability and value are clearly understood by staff and communicated transparently to students and families.

Presented by Mary Grondahl, Vice President of Enrollment Management, Jeremy Bogan, Assistant Vice President of Undergraduate Admissions and Steve Swire, Assistant Vice President of Financial Aid at The College of Saint Rose, in Albany, NY.

Monday, July 12—2:30 to 3:30 p.m.

Meeting Enrollment Goals in An Increasingly Competitive and Rapidly Changing Marketplace

In this period of economic uncertainty, increased competition, limited resources, and greater sophistication in building and shaping the student body, optimizing enrollment and net revenue has never been more challenging or important for institutions large and small. This session will provide specifics on what the most successful institutions are doing to be more efficient and effective in meeting enrollment objectives. The recommended strategies and approaches presented are based on personal observation at several hundred colleges visited in the past few years.

Presented by Peter Bryant, Senior Vice President and Principal at Noel Levitz in Coralville, IA.

Tuesday, July 13—9:00 to 10:00 a.m.

Responding to the “New Normal”—Re-setting Enrollment Strategies and Financial Aid Initiatives in a Period of Demographic Changes and Economic Uncertainty

The on-going enrollment management breakthroughs promise to accelerate in the coming years. In short, institutions know that when it comes to meeting enrollment and net revenue goals, there is no room for error. With the major dependence of most small colleges on tuition revenue to meet annual budgetary needs, new and refined systems, strategies and technologies to attract and retain students continue to emerge. This session will provide both new and experienced enrollment professionals an overview of the current skill set expected of enrollment managers with an emphasis on the importance of understanding price sensitivity in the market place and using financial aid strategically to meet immediate and longer term objectives.

Presented by Peter Bryant, Senior Vice President and Principal at Noel Levitz in Coralville, IA.

Tuesday, July 13—10:30 to 11:30 a.m.

Enrollment “Strategery” in a Tactical World

This session will explore how to administer and manage a comprehensive, long-term enrollment strategy through an ever-changing enrollment environment. The session will further explore how to maintain strategic focus as tactical changes are made to address unexpected market shifts and as shifts occur to maintain institutional focus to avoid over reactive tactical responses that are counterproductive to strategic aims. Ultimately maintaining your focus while other institutional stakeholders lose theirs.

Presented by George F. Wolf, Vice President and Dean for Enrollment Services at Wesminster College in Fulton, MO.

Tuesday, July 13—1:00 to 2:00 p.m.

Leveraging Data to Inform Enrollment Management

Given the competition for diverse and academically high-achieving student bodies, colleges and universities across the country are turning to all the tools at their disposal to encourage the recruitment and retention of targeted student groups. Financial aid often plays an important role in this process. When applied correctly, leveraging can help build a class, achieve diversity, and align enrollment management planning with the institutional mission. This session provides an overview of the basics of leveraging student data, analyzing the fundamentals of how such processes are put into effect and some concerns behind them.

Presented by Kelli Rainey, Director of Institutional Planning, Assessment, Effectiveness and Research at Johnson C. Smith University in Charlotte, NC.

Tuesday, July 13—2:30 to 3:30 p.m.

Developing an Integrated Marketing Plan from Scratch: A Case Study

Learn how Saint Anselm College is developing an integrated marketing plan to help achieve enrollment goals and advance the institution overall. Attendees will leave the session with practical knowledge of the key steps of the planning process, illustrated by compelling findings at Saint Anselm. The presenter will show how “home grown” research and competitor analysis informed strategic directions, and action plans to achieve them.

Presented by Brad Poznanski, Vice President for Marketing and Enrollment Management at Saint Anselm College in Manchester, NH.

Wednesday, July 14—9:00 to 10:00 a.m.

Starting from Scratch: Building a Relationship Management Model from Nothing

As a small, private, all-women’s Catholic college, College of Saint Mary is—like many others—caught in the maelstrom between the affordable public university, the prestigious national, private university and the local community college. Independent research revealed that the greater region knew of CSM, but did not know CSM. Small colleges are known for one thing: their strong, tight-knit communities. By leveraging our best resources—our people—we are able to recruit new students (and, more importantly!) their influencers to become advocates of our institution and speak our good name to others. This session details the evolution of an admissions-based approach to one that encompasses recruitment, retention, and community outreach.

Presented by Joe Szejk, Vice President for Enrollment Services and Marketing at College of Saint Mary in Omaha, NE.

Wednesday, July 14—10:15 to 11:15 a.m.