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Enrollment Management Track

Session descriptions and scheduling will be updated as information becomes available.

Making the Leap from Department Head to Enrollment Management Leader
Are you considering making a move from the day-to-day leadership of a functional enrollment department to the challenge of managing managers and framing a multi-departmental set of institutional enrollment strategies?  This session frames the challenges, rewards, learning curves, pitfalls, and opportunities that may come with making that professional leap.  The Session Leader’s career captures this transition:  he spent 16 years managing financial aid and admissions departments at the University of Vermont before becoming Associate Vice Chancellor for Enrollment Management at the University of Massachusetts Dartmouth.
Presented by Don Honeman, Associate Vice Chancellor for Enrollment Management at University of Massachusetts Dartmouth in North Dartmouth, MA.

Positioning Your Institution for Enrollment Success
In this period of increased competition, limited resources, and greater sophistication in building and shaping the student body, there is little room for error.  This session will provide specifics on what the most successful small colleges are doing to be more efficient and effective in meeting enrollment objectives.  The recommended strategies and approaches that will be presented are based on personal observation at over 3,000 colleges visited in the past few years.
Presented by Gary L. Fretwell, Senior Vice President at Noel Levitz in Iowa City, Iowa.

The Evolution of the Enrollment Manager and the Knowledge and Skills Necessary to be Successful in Future Years
The enrollment management breakthroughs experiences in the last 20years promise to accelerate in the coming years.  Importantly, we have seen the elevated status of the enrollment management position.  With the major dependence of most small colleges on tuition revenue to meet annual budget needs, new and refined systems, strategies, and technologies to attract and retain student continue to emerge.  This session will provide both new and experienced enrollment professionals an overview of future knowledge and skills that are likely to be expected and required to be successful in building and shaping a student body.
Presented by Gary L. Fretwell, Senior Vice President at Noel Levitz in Iowa City, Iowa.

Financial Aid Leveraging 101
Allocating your financial aid strategically for an effective recruitment plan and using limited financial aid resources to achieve institutional enrollment foals and maximize net tuition revenue is perhaps the greatest enrollment management challenge a college has to face.  This session will look at ways to use financial aid leveraging to achieve your desired enrollment goals and net revenue for small colleges.  The session will look at three different colleges and the different leveraging techniques used to achieve the enrollment goal and net revenue goal.
Presented by Tony England, Vice President for Enrollment at Virginia Intermont College in Bristol, VA.

TBA
Presented by Brad Poznanski, Vice President for Enrollment Management at Southern New Hampshire University in Manchester, NH.

TBA
Presented by Dr. Ron Hyson, Vice President for Enrollment Management at Mid-American Nazarene University in Olathe, KS.

TBA
Presented by Danny Green, Associate Vice President for Enrollment at Meredith College in Raleigh, NC.