Home > Conference Announcement > Admissions Track

Admissions Track

Cast Your Social Media Net to Catch Your Class
Discover concrete strategies for using today’s social media tools to build your class. Not all tools are created equal and one sizes does not fit all.
Presented by Dr. Andrew Beedle, CEO of abeedle.com in Roanoake, VA.

Monday, July 20—2:30 to 3:30 p.m.

GenX Parents—The Game Show
Helicopter parents of the first wave of Millennials are giving way to the next cohort—the Generation X “Stealth” parents who are different from their Boomer counterparts. This multimedia “game show” (which will involve “contestants” from the audience) will review the social moments that have influenced Generation X parents, and will help you better understand and connect with them.
Presented by Jeff Kallay, Experience Evangelist at TargetX in Bristol, PA.   

Tuesday, July21—9:00 to 10:00 a.m.

How Small Investments Can Make a Big Difference in Increasing Campus Visits
Remote location, less than “wow” campus, increasing fuel costs, lack of brand identity, Oh My! Learn how one small college campus got fed up with waiting for campus visitors and took the campus visit to the student. Gain insights, tips and tools that can help you drive campus visit (literally) on a minimal budget.
Presented by R. Chad Holt, Associate Vice President of Enrollment Management and Dean of Admissions at Chowan University in Murfreesboro, NC.

Tuesday, July 21—10:30 to 11:30 a.m.

The Five People You Meet on the Road
As you prepare for the upcoming admissions travel season, take a journey and discover five dynamic relationships that are essential to your institution. In this session you will learn and discuss how to make the most of your travel through relationships built with students, parents, counselors, alumni and yourself.
Presented by Lindsey Cheney, Associate Director of Admissions at Bradley University in Peoria, IL.

Tuesday, July 21—1:30 to 2:30 p.m.

Double the Numbers Through Community Outreach
Reaching target populations can be very difficult using traditional marketing tools. There are connections unique to each demographic that put your school in the forefront opening soft sell windows. Lean how to increase your recruitment numbers not only by doing business as usual, but by doing unusual business in your community.
Presented by George H. Walls III, Director of Admissions at Capitol College in Laurel, MD. 

Tuesday, July 21—3:00 to 4:00 p.m.

Answering the Call: Utilizing Student Telecounseling to Bridge Communication Gaps

This presentation will focus on utilizing student telecounselors to the best of your abilities in ranking inquiries, promoting attendance at events, and encouraging prospective students to continue through the application process. Find out how to use this cost effective program to increase applications and interest, while building stronger relationships with prospective students.
Presented by Mary Jost and Jessica Akers, Admissions Counselors at Reinhardt College in Waleska, GA.

Wednesday, July 22—9:00 to 10:00 a.m.

Conducting Admissions Research on a (Really Small) Budget
Research is a critical component of any enrollment management operation—but one that is often neglected. This session will examine inexpensive ways of conducting basic admission research using common software tools such as Microsoft Excel and will provide participants with templates that can be used to inform and enhance marketing strategies and enrollment outcomes.
Presented by Dr. Greg A. Perfetto, Vice President, Research & Development and Jeffrey E. Arnold, Vice President & Chief Financial Officer at 422 Group in Tucker, GA

Wednesday, July 22—10:15 to 11:15 a.m.