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Admissions Track

10 Steps to a Better College Visit
The experience IS the marketing, and research reveals that the campus visit and tour are the most influential factors in deciding where to apply and which school to select.  Come discover how to create a more engaging, memorable and enjoyable visit experience for prospective students and their families, all without spending tons of money or having to completely overhaul your existing visit program.
Presented by Jeff Kallay, Experience Evangelist at TargetX in Bristol, PA.
Monday, July 21—2:30 to 3:30 p.m.

The Art of Selling
This presentation will illustrate the concepts and finer points of the art and science of selling as it relates to college admission.  It will present the features and benefit (and what NOT to do) when working with students and families and what  counselors can do to gain confidence in their presentations while developing a trusting relationship with their audience.
Presented by Marybeth Kelly, Member Relations at the Center for Enrollment Leadership/NRCCUA in Lee’s Summit, MO. 
Tuesday, July 22—9:00 to 10:00 a.m.

Student Ambassadors:  Selection, Training, and Utilization in the Admissions Process
This session discusses the development of a Student Ambassador Program in the admissions office to aid in prospective student recruitment.  We will discuss the creation of a selection and hiring process, effective training program, and the ability to maximize the effect of the ambassadors in daily admissions recruitment functions.  These functions include, but are not limited to, giving tours, assisting with on/off-campus events, and student-to-student calling.
Presented by Dave Roberts, Assistant Director of Admissions at St. John Fisher College in Rochester, NY.
Tuesday, July 22—10:30 to 11:30 a.m.

The Power of Volunteers in the Admissions Process
Current students and their parents have a powerful impact in the Admissions and Retention processes  Learn how one small college uses these resources for recruitment and student life purposes.
Presented by Bart Walker, Director of Admissions at Erskine College in Due West, SC.
Tuesday, July 22—1:30 to 2:30 p.m.

50 Tips for Success
This session will focus on various tips and ideas to take back to your campus which could improve the working environment and performance of employees, strengthen your admissions office recruitment efforts, and make you and your admissions office more successful.  Also, the tips provide us with a refocused and reenergized approach to admissions.  Tips will help us to initiate ideas we gather from this conference and during our networking opportunities.
Presented by Kent Gamble, Director of Enrollment at Concord University in Athens, WV.   
Tuesday, July 22—3:00 to 4:00 p.m.

Increasing Applicants and Yield. . .for Less
A case study of how Flagler College increased applications by nearly 100% over a 10 year period and achieved a yield of admitted-to-enrolled or 75%.  There will also be commentary on addressing a sudden and unexpected need for enrolling 100 additional students after the application deadline has passed.
Presented by Marc G. Williar, Director of Admissions, Flagler College in St. Augustine, FL.
Wednesday, July 23—9:00 to 10:00 a.m.

Time to Come Home:  Recruitment Strategies for the Homeschooled Student
This presentation is focues on the statistics of the average homeschooled student, ideas and opinions from homeschooled families and ideas about recruitment.  Also presented:  methods used by other schools in recruiting these students and the difficulties that many homeschool families face with college admission.
Presented by Kathy Monnig, Admissions Counselor, Columbia College in Columbia, MD.
Wednesday, July 23—10:15 to 11:15 a.m.