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Admissions Track

Those wishing to submit proposals for sessions in the Admissions Track should contact Conference Coordinator Karen Clark at karensclark@comcast.net.

The Making of a Student Tour Guide

This session will focus on High Point University?s selection process, training and efficiency or our wonderful University Ambassadors. By the end of the session, you will have some implementable ideas to better train student tour guides and map out an efficient campus tour route which will include cues for your guides to speak about academics, athletics, social gatherings, values, campus traditions and your college/university?s mission.

Presented by Joe Cristy, Associate Director of Admissions at High Point University in High Point, NC.

Monday, July 12?2:30 to 3:30 p.m.

Recruiting for Diversity without Breaking the Bank

An examination of one college?s attempt to address its diversity issues?geographic, ethnic, and economic?without increasing the discount rate.

Presented by Marc G. Williar, Vice President for Enrollment Management at Flagler College in St. Augustine, FL.

Tuesday, July 13?9:00 to 10:00 a.m.

Integrating Print and Online for an Effective, Yet Economical Student Search

In the fall semester of 2009, Chowan University was able to achieve a 27% increase in full-time freshman enrollment over the fall semester of 2008. This increase was accomplished in conjunction with a nearly $200,000 reduction in recruitment marketing costs. Chad Holt will describe how Chowan strategically leveraged integrated online and offline communication campaigns to meet their objectives and achieve this record enrollment for the university.

Presented by Chad Holt, Vice President of Enrollment Management at Chowan University and Craig Jenkins, President and CEO of New Reach Media in San Antonio, TX.

Tuesday, July 13?10:30 to 11:30 a.m.

Ten Mistakes Sales People Make and How to Avoid Them

Based on the book written by Todd Duncan, admissions offices need to take a step back and reevaluate their approach to recruiting their class

Presented by Mark Griffin, Senior Associate Director of Admissions and Jarrett Smith, Associate Director of Admissions at Bridgewater College in Bridgewater, VA.

Tuesday, July 13?1:00 to 2:00 p.m.

Sowing the Seeds: Middle School Recruitment Success

Successful marketing can begin far earlier than high school! For years, Concord University has promoted Elementary and Middle School visits to plant the seeds of enrollment in its local market schools. Through solidly planned and executed visitation experiences, students at a young age will begin to see your institution in a positive way. Early promotion within the community will lead to future recruitment success!

Presented by Andrew Sulgit, Associate Director of Admissions and Allen Smith, Admissions Counselor at Concord University in Athens, WV.

Tuesday, July 13?2:30 to 3:30 p.m.

The Student Ambassador: Your Best Ally or Worst Enemy in the Recruiting Process

This session will explore the role of the student ambassador and how to best hire, train and utilize them to help convert prospective students. Ten years ago Mitchell College had an enrollment of 300 students and an underutilized, untrained group of Student Ambassadors. Through a collaborative training effort, the Student Ambassadors have become an integral part of the recruitment process and a force on campus. They have played an integral role in achieving our current enrollment is just under 1,000.

Presented by Kimberly Hodges, Director of Enrollment Management and Marketing at Mitchell College in New London, CT.

Wednesday, July 14?9:00 to 10:00 a.m.

How Community Colleges Can Use New Technology to Recruit and Retain the Masses

Community College Enrollment Managers find themselves with large enrollment increases. Large increases lead to high expectations. Maintaining historically high enrollments with limited staff will require use of mass communications tools and increase retention efforts. This session will demonstrate the use of affordable technologies available to reach thousands of potential and current students in minutes. Discussions will include limited staffing, analyzing response data provided from software and evaluating the effectiveness of mass communication efforts in recruiting and retaining students.

Presented by Marc Payne, Vice President of Student Services at Grayson County College in Denison, TX.

Wednesday, July 14?10:15 to 11:15 a.m.